Investing in Southwest Michigan real estate offers strong potential for both cash flow and long-term appreciation. Success depends on understanding return on investment (ROI), rental potential, and local short-term rental (STR) regulations.
I’m Amy O’Sullivan, Jaqua Realtors. With over 20 years of experience—and more than a decade as South Haven’s top-selling broker—I provide investors with the insight and guidance needed to make confident, profitable decisions. My clients rely on me not only for property listings but also for strategic guidance on ROI, rental performance, and compliance with every community’s STR rules.
• Top-selling broker in South Haven for 13+ years
• Expertise in ROI analysis and rental potential
• Comprehensive knowledge of local STR regulations
• Guidance through licensing, occupancy limits, and property management
• Connections to trusted local professionals
Every investor has different goals. Whether your focus is high seasonal income, steady year-round returns, or personal use with rental revenue, I provide the data and insights you need to make informed decisions:
• Comparative rental analysis and nightly rate trends
• Seasonal occupancy patterns and revenue projections
• Strategic guidance on property management and operational costs
• Neighborhood analysis to optimize ROI while maintaining compliance
South Haven, with its picturesque beaches, bustling downtown, and charming shops and restaurants, has long been a favorite destination for visitors looking for a memorable getaway. Short-term rental properties here are a popular option for enjoying everything the area has to offer.
Key STR Rules:License Required: Yes (Class I and Class II)
Investor Insight: Limited to single-family homes, making this area ideal for long-term rentals or seasonal income while avoiding neighborhood conflicts.
Key STR Rules:Investor Insight: Close to South Haven, this area offers steady rental demand with simpler licensing requirements.
Known for its quiet, rural setting and proximity to lakes, Casco Township offers a peaceful retreat to travelers seeking a slower pace.
Key STR Rules:Investor Insight: Popular arts and waterfront destination. ROI is strong, but keep in mind the 20% cap in R-1 zones and grandfathering rules.
Saugatuck draws visitors with its vibrant art scene, waterfront views, and charming downtown streets. Short-term rentals here offer a convenient way to immerse yourself in everything the city has to offer.
Key STR Rules:Investor Insight: Great for year-round rental opportunities, with rules designed to protect neighborhoods while enabling seasonal rentals.
Situated between South Haven and St. Joseph, Covert Township and Coloma provide a tranquil rural escape, with easy access to lakes, parks, and small-town charm.
Key STR Rules:Investor Insight: City offers flexible investment opportunities, but zoning differences make it crucial to verify each property’s STR compliance.
St. Joseph, set along the scenic St. Joseph River, combines beautiful beaches, historic streets, and lively cultural events, making it a highly desirable spot for visitors.
Key STR Rules:STR regulations continue to evolve. Notable updates include:
Mandatory conversion of existing STRs into the new licensing protocol; 20% cap on housing stock for STRs. southhavenmi.gov
STR rules apply only to single-family homes to mitigate neighborhood impacts. southhaventwp.com
20% cap on STRs in R-1 zones; grandfathering of existing STRs; license number disclosure required in advertising. City of Saugatuck
Note: While these areas share similar regulations, it’s always best to check with local authorities before renting to ensure compliance with the most current rules.
I provide more than property listings; I deliver insight, guidance, and a strategic approach to investing in Southwest Michigan. With my expertise in ROI analysis, rental potential, and STR regulations, you’ll have a partner dedicated to maximizing your investment success.
Contact Me Today:
Amy O’Sullivan | Jaqua Realtors | (269) 214-1257
Put her deep local roots and real estate expertise to work for you. Amy provides invaluable insight into the South Haven community, guiding her clients to make informed and confident decisions. Connect with her for authentic, personalized service.